Since its formal establishment in 2007, Cox Conserves has invested more than $100 million in conservation and sustainability through our operations, partnerships and grants to nonprofits. The program engages each of our major subsidiaries, Cox Communications, Cox Automotive and Cox Media Group, by asking them to conserve the natural resources that are most essential to their business. As initiatives are undertaken, we are committed to measuring our performance in order to continuously improve the management and impact of environmental practices.
And Cox Conserves encourages our approximately 50,000 employees and their families to adopt eco-friendly practices in their lives and to make a difference through community service. Each of us can do something. When we change how we think about using natural resources, we can move beyond incremental improvements to develop the efficiencies that will drive transformational change.